A vessel holding a wave.
Mizu means water. The mark holds still until something happens, then the surface begins to move. That is the whole idea: quiet interfaces that come alive when intelligence is at work.
The mark
Hover to let the water move
Clear space
Keep a margin of half the mark's diameter on every side of the lockup.
Minimum size
The mark holds its shape down to 16 pixels. Use the lockup at 80 pixels wide or larger.
Color
Black, white, and gray carry the interface. Water marks the brand and moments of AI presence.
Ink
#171717Primary text and the mark
Paper
#FFFFFFLight pages and cards
Mist
#F5F5F5Controls and quiet fills
Night
#000000Dark pages
Water
#626AFBAI presence and the brand tone
Shallows
#9AA6FCGradient highlight
Aurora
auroraCool
aurora-coolIris
aurora-irisMint
aurora-mintType
Inter · interface and headlines
Aa Bb Cc
Semibold titles with tight tracking, medium labels, regular body. Nothing heavier.
Instrument Serif · accents
holding
JetBrains Mono · code
--ease-spring
Voice
Calm
Say what happened and what to do next. Leave out exclamation points and urgency.
Specific
Name the file, the step, or the setting. "Couldn't upload brief.pdf" beats "Something went wrong."
Human
Write like a thoughtful colleague. Sentence case, plain words, and no jargon the reader did not bring.
Please don't
- Rotate or flip the mark. The water always rests level.
- Outline the vessel or add a stroke around the lockup.
- Fill the water with colors other than ink, paper, or the water gradient.
- Set the wordmark in a typeface. It is drawn, not typed.
Downloads
Vector files for the mark and lockup, plus the app icon.
